Where Academia and E3 Should Collide by Heather Ross

Why the ESA Should Incorporate Academia into E3

How is E3 educational and worthwhile in regards to academia and job seekers?
There is not currently a focus on academia at E3, there could be and I believe there should be, as it is the responsibility of the industry to encourage future professionals’ intellectual integrity. Academia should be an additional fun focal point at E3. I met a lot of industry professionals at E3, but I don’t recall meeting many if any academia professionals at E3 especially those with a focus in Game Education.



The main question is: If people in the industry don't know of the available game education resources how will future students, professionals, or educators?


There is a lacking of support for game academia and education at E3. With the increasing number of game academic programs and institutions popping up globally it concerns me that the ESA who is "dedicated to serving the business and public affairs needs of companies that publish computer and video games" is not concerned with aiding the knowledge of aspiring professionals. The ways the games are made, and the future of the industry is reliant on the students in the current game education programs whether they be practically based or theoretical. The industry needs to know what knowledge is out there in the academic space and the ESA needs to play its role in making knowledge accessible to the future of the industry.

One could argue with me and say that E3 is about being educated about the new products coming out, yes fine. E3 however, does provide students and academics with experiences, industry knowledge, opportunities, connections, a great time, and a warm feeling in your heart because you were lucky enough to attend.

Advice for Students Who Attend

For students finishing their degrees, job opportunities and business opportunities are readily available. E3 is all about business, which is its core purpose. It functions and operates as a business, for other businesses to grow their business, there is no reason that a person should not be able to go to E3 and not find job opportunities. Make sure that you have a lot of business cards available. If you don't have paper business cards have electronic cards, there are free ones available now.

Students should also remember to drink and party responsibly as E3 parties are a major part of the E3 experience. The parties are a great place to network. There will be a lot of people everywhere that are drunk and having a lot of fun, but remember E3 lasts a whole week and you still have to take that flight or drive home. You also have to wake up and talk to people, attend business meetings, and walk the floor the next day. Do you really want to do that hung over from a full night of partying the day before? If you really have to party your heart out save it for the last night, most people do. Believe me, there will be more than enough parties and you can have a great time with one or two drinks spending a short bit of time checking out each party getting to know people and doing business with a clear head.

Be nice to everyone. Honestly it is a small world and being a good, moral person should be an integral part of every person’s agenda, no questions asked. Talk to everyone. Make an effort to be social. Everyone is there for games and technology. Nerd out, and enjoy yourself. You will find a lot of people to talk to and a lot of people you can learn from. 

Heather Ross is the Austin WIGI chapter Leader, Delegate for the 2012 Democratic National Convention, an Entrepreneur, and an Ambassador for Purple for Epilepsy Awareness.  Heather cares greatly about the preservation and care of the universe from the past into the future.